We all had a good run. We really did. When Google first stepped on to the scene, it was like a breath of fresh air. Especially with their catchy little “don’t be evil” motto. If only we had known it was a lie. It was so simple back then. You design a website, code it properly, write great content and voila—rankings! What’s not to love? Google preached that we should make our websites for the user, not for the search engines… Stop wasting… Read More »

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If you’ve ever worked with a web designer, you probably have a pretty strong opinion about the experience. Maybe everything that could go wrong did. Perhaps they didn’t seem to pay attention to your brand and designed a website that wasn’t a fit for your audience. Maybe they made a bunch of mistakes that had to be corrected, or they took longer to deliver than you expected. Or maybe the relationship was just difficult and painful from the start. I wish I… Read More »

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Unless you’ve just emerged from a week-long sabbatical in the woods with no internet access, you’ve heard about the recent controversy surrounding the Confederate flag. In case you haven’t, I’ll get you up to speed: Kid takes pictures with a Confederate flag. Kid commits a heinous crime. Some people are outraged that said flag is allowed to exist while others are outraged that some want it gone. The controversy provokes knee-jerk reactions from both sides. Personally, I don’t have a dog in this fight.… Read More »

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Running your own business is a lot less like the romanticized portrayal we see in movies and television and a lot more like herding kittens through a burning diesel plant. Unlike every business commercial I’ve ever seen on TV, most entrepreneurs don’t wake up refreshed at the crack of dawn, stroll into a glamorous office with a steaming latte in hand, and proceed to shake hands on a life-changing deal—all before lunch. In the real world, we are juggling cash-flow, client… Read More »

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Links are still a large part of Google’s ranking algorithm and that’s never going to change. What has changed is how those links are built, or more accurately, earned. The days of hiring someone to write a article for $15, then {rewriting|spinning|revising} the shit out of it and submitting it to a few hundred article directories are long over. Between Panda and Penguin, that model has been killed. Highly scalable low quality links just don’t work anymore, and even worse, if Google… Read More »

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