There is No Prize for Hitting Publish

There is No Prize for Hitting Publish

We’ve been told for years that “content is king” and while there is a degree of truth to this, the real answer isn’t quite so simple. When all other variables are equal, the site with more content will rank higher and as a result, receive more traffic. But in the real world, all other variables will never be equal. Every website has a different quality, age, history, link profile, trust, brand recognition, etc. The list of potential variables could go on almost infinitely…. Read More »

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What Your Stock Photos Really Say...

What Your Stock Photos Really Say About Your Company…

Stock photos can either be a blessing or a curse. Choose the right ones and you can look like a rock star while avoiding an expensive photo shoot, but choose the wrong ones and you risk looking unprofessional, cheesy, or silly. Before you rush out to buy the cheapest photos you can find, take some time to determine exactly what message you want to convey, then invest enough time to find quality images that really convey that message. Get feedback… Read More »

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What Ronda Rousey's UFC 190 Win Can Teach You About Business

What Ronda Rousey’s UFC 190 Win Can Teach You About Business

Even if you’re not a fan of the UFC, you’ve probably seen your Facebook feed blowing up with stories about Ronda Rousey this weekend. In case you didn’t see it, after a bunch of trash talk from her opponent Bethe Correia leading up to fight, Rousey delivered a resounding knock out in just 34 seconds. Aside from a brief but intense event, there were two valuable marketing lessons to be learned. 1. Don’t trash competitors Within the MMA community, it’s well known that Rousey’s father took… Read More »

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https://moz.com/blog/the-incredible-shrinking-serp

Why It’s Time to Break up with Google

We all had a good run. We really did. When Google first stepped on to the scene, it was like a breath of fresh air. Especially with their catchy little “don’t be evil” motto. If only we had known it was a lie. It was so simple back then. You design a website, code it properly, write great content and voila—rankings! What’s not to love? Google preached that we should make our websites for the user, not for the search… Read More »

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The Care and Feeding of Web Designers

The Care and Feeding of Web Designers

If you’ve ever worked with a web designer, you probably have a pretty strong opinion about the experience. Maybe everything that could go wrong did. Perhaps they didn’t seem to pay attention to your brand and designed a website that wasn’t a fit for your audience. Maybe they made a bunch of mistakes that had to be corrected, or they took longer to deliver than you expected. Or maybe the relationship was just difficult and painful from the start. I wish… Read More »

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