Even if you’re not a fan of the UFC, you’ve probably seen your Facebook feed blowing up with stories about Ronda Rousey this weekend. In case you didn’t see it, after a bunch of trash talk from her opponent Bethe Correia leading up to fight, Rousey delivered a resounding knock out in just 34 seconds. Aside from a brief but intense event, there were two valuable marketing lessons to be learned. 1. Don’t trash competitors Within the MMA community, it’s well known that Rousey’s father took… Read More »

By | Be the first to comment »

We all had a good run. We really did. When Google first stepped on to the scene, it was like a breath of fresh air. Especially with their catchy little “don’t be evil” motto. If only we had known it was a lie. It was so simple back then. You design a website, code it properly, write great content and voila—rankings! What’s not to love? Google preached that we should make our websites for the user, not for the search… Read More »

By | Be the first to comment »

If you’ve ever worked with a web designer, you probably have a pretty strong opinion about the experience. Maybe everything that could go wrong did. Perhaps they didn’t seem to pay attention to your brand and designed a website that wasn’t a fit for your audience. Maybe they made a bunch of mistakes that had to be corrected, or they took longer to deliver than you expected. Or maybe the relationship was just difficult and painful from the start. I wish… Read More »

By | Be the first to comment »

Unless you’ve just emerged from a week-long sabbatical in the woods with no internet access, you’ve heard about the recent controversy surrounding the Confederate flag. In case you haven’t, I’ll get you up to speed: Kid takes pictures with a Confederate flag. Kid commits a heinous crime. Some people are outraged that said flag is allowed to exist while others are outraged that some want it gone. The controversy provokes knee-jerk reactions from both sides. Personally, I don’t have a dog… Read More »

By | Be the first to comment »

Running your own business is a lot less like the romanticized portrayal we see in movies and television and a lot more like herding kittens through a burning diesel plant. Unlike every business commercial I’ve ever seen on TV, most entrepreneurs don’t wake up refreshed at the crack of dawn, stroll into a glamorous office with a steaming latte in hand, and proceed to shake hands on a life-changing deal—all before lunch. In the real world, we are juggling cash-flow, client… Read More »

By | Be the first to comment »