http://traffic.libsyn.com/dmp/DMP_Ep2_FINAL.mp3Podcast: Play in new window | DownloadMichael Penney shares his experience using his podcast, Cigars and Sea Stories, to build a brand, audience, and business, and then leveraging that to launch the 5 Paragraph Business Plan, a business planning tool based on the mission planning format used by the United States Marine Corps. Show notes 5 Read more »
http://traffic.libsyn.com/dmp/DMP_Ep1_FINAL.mp3Podcast: Play in new window | DownloadIn this episode, Jeremy Knauff, founder of Spartan Media, explains how to convince customers that your company is the best choice for them by focusing on the value you provide, defining a niche, and differentiating your company from competitors. This is essential for long term growth and profitability.
Building an audience is essential but requires a lot of time and effort, which leads most people to look for shortcuts. Unfortunately, they don’t work. Digital maketing today gives us more ways to get in front of as broad or as focused of an audience as you want, but even that unprecedented power doesn’t enable Read more »
You probably remember your mother, or perhaps a school teacher, telling you that you can’t judge a book by it’s cover, and while their intentions were good, they were wrong. Sorry mom, you were wrong. The idea is that we’re not supposed to judge based on appearances, however, that idea contradicts the basic biological instincts Read more »
We all want to produce content that’s so amazing that our audience—our target market, can’t help but share it, giving us tons of free exposure, but creating that content often seems easier said than done. I think it’s safe to say we’ve all produced content that seemed like it was destined to go viral—right up Read more »