I hate to have to be the one to break the sad news, but someone has to say it…
Public Relations & Marketing Blog
Some People Won’t Like You and You Shouldn’t Give a Shit
It’s human nature to want to be liked, but it’s also a reality that not everyone will like you. In fact, the harder you try to be liked by everyone, the less your brand will stand out, and that will literally kill your business. From this point on, you need to not only accept that some […]
Blog Post Style Guide for Maximum Impact
You’ve poured your passion and experience into crafting the perfect blog post that’s sure to provide your readers with valuable information—but only if they read and comprehend it. Unfortunately, most blog posts are just quickly scanned. Only a few are read and fewer are comprehended because of how they’re styled. You’ve probably already experienced this. Have you ever […]
What is Responsive Design and Why Does it Matter?
By now you’ve almost certainly heard about responsive design, but if you’re like many business owners, you may have dismissed it as yet another buzz word that you’ll look into when you have some spare time. Except you probably won’t find time for that until it’s too late because, as business owners, we’re always juggling […]
Why You Can’t Precisely Track Online Marketing, and Why That’s OK
Today we have a the ability to track online marketing more precisely than ever before, but a lot of marketers seem to take it for granted. Whether we’re talking about the younger generation of marketers who grew up in a digital world and don’t know anything different, or the older ones like myself, who were around when few businesses had […]