Public Relations & Marketing Blog

10 Online Marketing Mistakes to Avoid

Everyone makes online marketing mistakes, but I’m going to help you avoid some of the biggest ones so you can achieve better results more quickly. I first started marketing online in 1999—long before it was a standard part of business. Back then, we learned what worked and what didn’t by trial and error. It was a […]

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Online Marketing Action Plan: What to Do After You Hit Publish

What to Do After You Hit Publish

You’ve spent hours writing a killer blog post, selecting the perfect images, and crafting a powerful headline before hitting publish. So now your work is done, right? Nope. Not even close. In fact, it’s only the start. the real online marketing work begins once you hit the publish button, because without proper promotion, your blog post won’t generate […]

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