I think it’s fair to say that today, most business owners understand the importance of building a brand online. What they don’t understand is how to do it. I’ll share some good news and some bad news… The good news is that building a brand online is incredibly simple. The bad news is that it’s very difficult. Read more »

It’s human nature to want to be liked, but it’s also a reality that not everyone will like you. In fact, the harder you try to be liked by everyone, the less your brand will stand out, and that will literally kill your business. From this point on, you need to not only accept that some Read more »

Stock photos can either be a blessing or a curse. Choose the right ones and you can look like a rock star while avoiding an expensive photo shoot, but choose the wrong ones and you risk looking unprofessional, cheesy, or silly. Before you rush out to buy the cheapest photos you can find, take some time to Read more »

Developing your brand can be tough, especially when you’re first starting out. You’ve probably heard that it’s a good idea to emulate the people you want to be like, and there is merit to that. Emulating your role models’ actions is a great way to achieve your goals faster and more efficiently, but copying their personality will come off Read more »