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Michelle Stinson Ross explains the importance of engaging with your target audience by using a consistent and authentic message, and understanding their preferred digital platform

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Alicia Baumann explains how she leveraged webinars to create a new and powerful marketing channel for the construction management software company, Procore. In this episode, she outlines everything from strategy to execution in a way that all marketers can follow.

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Debra Mastaler shares her experience from her roles as a link builder and as the (former) editor of Search Engine Land, to help you get your content published on authoritative websites. She also shares great ideas on how to earn quality links.

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Dennis Yu explains how his team at BlitzMetrics helps clients to reach the ideal audience using Facebook’s powerful targeting capabilities, and how to create content that fosters engagement with that audience. He also shares some of the lessons he’s learned from his own failures.

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Julie Eason shares how becoming a published author helps to build your authority and creates tremendous opportunities for exposure. More importantly, she shares, from her 25+ years of experience in publishing, exactly how to do it efficiently in a way that presents you as the authority.