You probably remember your mother, or perhaps a school teacher, telling you that you can’t judge a book by it’s cover, and while their intentions were good, they were wrong. Sorry mom, you were wrong. The idea is that we’re not supposed to judge based on appearances, however, that idea contradicts the basic biological instincts of Read more »

We all want to produce content that’s so amazing that our audience—our target market, can’t help but share it, giving us tons of free exposure, but creating that content often seems easier said than done. I think it’s safe to say we’ve all produced content that seemed like it was destined to go viral—right up until Read more »

Before we get into all the juicy details that I’m going to share in this article, I’m going to first share some backstory that will provide important context here. A few years ago, I had some crazy health issues that had me in the emergency room a minimum of once a week for about a Read more »

Once upon a time, a great web design could mean the difference between a company either dominating their market or simply existing. Today, a great web design isn’t the sign of a cutting edge company—it’s only the starting point. A powerful web design is an essential part of business today, and customers expect it to be: Read more »

I’m a huge fan of podcasts because they are an easy way to consume a tremendous amount of new information even if you’re super busy and always on the go. Simply subscribe, and then listen from your phone, tablet, or laptop from anywhere, whenever it’s convenient for you. And unlike some random website, you can Read more »