Content Is Not King—Engagement Is

You’ve probably heard the mantra “content is king,” preached like a rehearsed affirmation at a cult meeting, by SEO and content marketing professionals, but wondered what does it really mean? Well, in most cases today, it literally means nothing. Most experienced marketers know that today, simply publishing content has no effect on any metric that matters. […]

Dear Online Marketers,

I know you’re trying your best to deliver the kind of work that puts your clients on the map, even if they don’t always realize it. I understand that it can be difficult to balance expectations and perceived value when you’re dealing with people who don’t understand online marketing. I really do, because I deal with it every […]