How to Create Content that Makes Your Audience Share It and Talk About Your Company
We all want to produce content that’s so amazing that our audience—our target market, can’t help but share it, giving us tons of free exposure, but creating that content often seems easier said than done. I think it’s safe to say we’ve all produced content that seemed like it was destined to go viral—right up […]
Content Is Not King—Engagement Is
You’ve probably heard the mantra “content is king,” preached like a rehearsed affirmation at a cult meeting, by SEO and content marketing professionals, but wondered what does it really mean? Well, in most cases today, it literally means nothing. Most experienced marketers know that today, simply publishing content has no effect on any metric that matters. […]
Want to Know the Secret to Online Marketing?
I hate to have to be the one to break the sad news, but someone has to say it…
Dear Online Marketers,
I know you’re trying your best to deliver the kind of work that puts your clients on the map, even if they don’t always realize it. I understand that it can be difficult to balance expectations and perceived value when you’re dealing with people who don’t understand online marketing. I really do, because I deal with it every […]