Everyone with a website or social media profile dreams of going viral and becoming famous, but most people don’t have a strategy to make it happen, nor do they know what to expect, or what to do if it does happen. If it makes you feel any better, I was in that position before. I’ve had Read more »

It can be tough to get traction when you’re first starting out in social media. You can share awesome content and write compelling posts, published at the ideal times, but if you can’t get them in front of enough eyeballs, all of your hard work can just fizzle out. The problem is that in the beginning, you Read more »

Switching software that’s used for a large, critical part of your business (including SAS like Hootsuite and Edgar) can be a lot of work, so it’s not something I take lightly. You have to consider how the learning curve will impact short term productivity, how the software will integrate with your existing workflow, and what other Read more »

Social media can be a powerful tool to engage with your audience, build brand recognition, and generate sales—but only if you use it properly. Many businesses use social media and some do it well, but most have a lot of room to improve. The good news is that it’s not complicated, it just takes some hard work. And anything Read more »

You can kiss Facebook’s like box goodbye as of June 23, as the social network is phasing it out in favor of its page plugin. The change was announced in the developers’ documentation for the like box: The new page plugin has a similar functionality and lets you easily embed and promote any Facebook Page on your website without visitors having to leave Read more »