Building an audience is essential but requires a lot of time and effort, which leads most people to look for shortcuts. Unfortunately, they don’t work. Digital maketing today gives us more ways to get in front of as broad or as focused of an audience as you want, but even that unprecedented power doesn’t enable Read more »

Everyone with a website or social media profile dreams of going viral and becoming famous, but most people don’t have a strategy to make it happen, nor do they know what to expect, or what to do if it does happen. If it makes you feel any better, I was in that position before. I’ve Read more »

It can be tough to get traction when you’re first starting out in social media. You can share awesome content and write compelling posts, published at the ideal times, but if you can’t get them in front of enough eyeballs, all of your hard work can just fizzle out. The problem is that in the beginning, Read more »

Switching software that’s used for a large, critical part of your business (including SAS like Hootsuite and Edgar) can be a lot of work, so it’s not something I take lightly. You have to consider how the learning curve will impact short term productivity, how the software will integrate with your existing workflow, and what other Read more »

Social media can be a powerful tool to engage with your audience, build brand recognition, and generate sales—but only if you use it properly. Many businesses use social media and some do it well, but most have a lot of room to improve. The good news is that it’s not complicated, it just takes some hard work. And anything Read more »