Online marketing is an essential part of business today, but it requires an experienced partner who understands how to produce the results you need.
Spartan Media is that partner.
With over a decade of experience in online marketing, we know exactly what works and how to deliver the results you need.
We do that by staying on top of the latest search engine updates, utilizing analytics to make data-driven decisions, and analyzing the performance of our clients and dozens of our own websites. Equally as important is the fact that we take the time to learn about your needs so we can tailor your campaign to work perfectly for you.
Here’s how it works when you hire Spartan Media.
Planning
Successful online marketing requires a structured plan based on your unique situation, goals, and budget.
Our process is a lot like a General planning a battle.
We start by assessing your company and analyzing your competitors. Then we develop a plan to achieve your goals by leveraging your own strengths and taking advantage of your competitors weaknesses. This includes:
- Assessing your company
- Competitive analysis
- SWOT analysis (Strength, Weaknesses, Opportunities, & Threats)
- Defining quantifiable goals
- Keyword research
- Developing a 12 month content schedule
Onsite optimization
Proper onsite optimization enables search engines to efficiently crawl your website, understand it’s content, and rank your pages appropriately. This includes HTML tags, page speed, alt attributes, and other technical details.
We closely monitor and refine all onsite ranking factors on an ongoing basis to improve organic search ranking.
Content marketing
Organic ranking and traffic are the rewards for consistently publishing great content, but it’s it’s not enough to write just anything. It has to be original, useful, well-written, and engaging.
That’s where Spartan Media comes in.
We write amazing content, crafted to engage your audience and rank highly in the search engines, and then we publish it on your website under your name.
Outreach & publicity
Earning exposure and authority are critical for business growth because people need to first know you exist, then, trust you, before they’ll ever buy from you.
That takes a lot of hard work, but we handle all of it for you.
We connect with bloggers, influences, and media outlets on your behalf to publish positive stories about you, creating exposure, authority, links, social shares, and brand recognition.
Social media
Engaging with both potential and existing customers through social media is a vital component to any online marketing campaign today.
We grow your audience and engage with them on social media to increase your exposure, influence, and brand recognition, helping you to build the business you deserve.
Reporting
Tracking performance enables us to continuously refine all aspects of your online marketing, resulting in faster growth, more qualified prospects, and a higher return on investment. We monitor, analyze, and report on the following each month:
- Web analytics
- Ranking
- Social activity