Your reputation determines two critical decisions. The first is whether people will trust you enough to do business with you, and the second is whether journalists will trust you enough to feature you in the media—both of which are essential to run a thriving business today.
But in today’s hyperpolarized world where anyone with a computer or smartphone can post anything, anywhere, at anytime, your reputation is more fragile than ever before.
All it takes is an honest mistake on your part, or even just an unhinged troll or jealous competitor with an agenda, and your years of integrity and hard work could be put at risk. Between online review websites, social media, blogs, podcasts, and media outlets, angry people can post damaging and defamatory content about you in just a few clicks, destroying your business overnight.
Restoring your reputation after these kinds of attacks requires two elements. The first is the artful touch of an experienced publicist to earn positive media coverage in spite of the negative publicity you’re currently facing. And the second is the complex technical skills of a search engine optimization expert to control what shows up in the search results when people search for your name or company. Fortunately, Spartan Media has deep expertise in both.
We start by developing a strategic plan based on the type, quantity, and severity of attacks you’re facing, and then we leverage public relations and search engine optimization together to push negative content down, while pushing positive content higher in the search results.
By following a documented and proven process, we can restore your reputation more quickly and effectively, minimizing the damage and enabling you to get back to focusing on serving your clients! Plus, in doing that, we also strengthen your online presence and help to protect your reputation from future attacks.
We believe you deserve that because of your expertise, hard work, and commitment to your clients. So if you’ve been attacked online, it’s damaging your business, and you’re ready to restore your reputation, let’s talk!