I’m a huge fan of podcasts because they are an easy way to consume a tremendous amount of new information even if you’re super busy and always on the go. Simply subscribe, and then listen from your phone, tablet, or laptop from anywhere, whenever it’s convenient for you. And unlike some random website, you can Read more »
5 Things Most Home Builder’s Websites Get Wrong
Your website is a critical part of your business, but it’s also the part that most home builders get wrong, because while you’re a master of construction, HTML and CSS are not your area of expertise. 81% of your clients will research your company online before deciding whether they want to do business with you, and if Read more »
7 Digital Marketing Ideas for Halloween
Halloween is the perfect opportunity to market your business and have some fun in the process! According to the National Retail Federation, more than 171 million Americans plan to celebrate Halloween this year, spending an average $82.93, up from last year’s $74.34. Total spending is expected to reach $8.4 billion, an all-time high. It’s becoming more popular Read more »
All Marketing Boils Down to Just Two Components
Some marketers pretend that marketing is some kind of secret sauce, but at its core, all marketing boils down to just two components: Getting in front of people who have a need for your product or service, and convincing them that it’s value outweighs the cost. That’s it. Nothing more. Don’t get me wrong—there are a variety Read more »
What Google’s Penguin 4.0 Update Means to Link Building
During a recent interview on Webcology, I was discussing Google’s recent Penguin 4.0 update with Jim Hedger and Dave Davies, but after the interview, the wheels in the cynical part of my brain really started turning. After nearly two years of waiting, Google has finally updated Penguin—this time for the last time, because now it’s been Read more »
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