Some marketers pretend that marketing is some kind of secret sauce, but at its core, all marketing boils down to just two components: Getting in front of people who have a need for your product or service, and convincing them that it’s value outweighs the cost. That’s it. Nothing more. Don’t get me wrong—there are a variety of ways to execute Read more »
What Google’s Penguin 4.0 Update Means to Link Building
During a recent interview on Webcology, I was discussing Google’s recent Penguin 4.0 update with Jim Hedger and Dave Davies, but after the interview, the wheels in the cynical part of my brain really started turning. After nearly two years of waiting, Google has finally updated Penguin—this time for the last time, because now it’s been rolled Read more »
Everything You Need to Know About Migrating from a Static Website to WordPress
I knew that even in 2016, some static HTML websites still existed, but I hadn’t encountered one in so long that I assumed any serious entrepreneurs had already made the switch to WordPress a long time ago. I was recently proven wrong when I met a local entrepreneur here in Tampa who simply hadn’t bothered to update her Read more »
What Every Business Owner Needs to Know About SEO
When I network outside of my own industry, I’m reminded how much I take my knowledge for granted. I sometimes forget that not everyone eats, sleeps, and breaths digital marketing—especially search engine optimization. I was speaking at a local networking event, and while on the topic of SEO, several people insisted that they knew all about Read more »
9 Dumb Web Design Mistakes Smart People Make All the Time
I take my background in web design and digital marketing for granted, and that’s why I’m often surprised when I see smart people making dumb web design mistakes. I sometimes forget that all of this computer wizardry isn’t second nature to everyone. Or even most people. Most people who have a website are either entrepreneurs or budding Read more »
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