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http://traffic.libsyn.com/dmp/DMP_Ep21_FINAL.mp3Podcast: Play in new window | DownloadMichelle Stinson Ross explains the importance of engaging with your target audience by using a consistent and authentic message, and understanding their preferred digital platform

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http://traffic.libsyn.com/dmp/DMP_Ep20_FINAL.mp3Podcast: Play in new window | DownloadAlicia Baumann explains how she leveraged webinars to create a new and powerful marketing channel for the construction management software company, Procore. In this episode, she outlines everything from strategy to execution in a way that all marketers can follow.

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http://traffic.libsyn.com/dmp/DMP_Ep19_FINAL.mp3Podcast: Play in new window | DownloadCasey Markee shares some of the recent changes from Google to optimize for voice search that are specific to the food blogging niche and will eventually apply to SEO in general.

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http://traffic.libsyn.com/dmp/DMP_Ep17_FINAL.mp3Podcast: Play in new window | DownloadDebra Mastaler shares her experience from her roles as a link builder and as the (former) editor of Search Engine Land, to help you get your content published on authoritative websites. She also shares great ideas on how to earn quality links.

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http://traffic.libsyn.com/dmp/DMP_Ep13_FINAL.mp3Podcast: Play in new window | DownloadDennis Yu explains how his team at BlitzMetrics helps clients to reach the ideal audience using Facebook’s powerful targeting capabilities, and how to create content that fosters engagement with that audience. He also shares some of the lessons he’s learned from his own failures.