Your website is the face of your company, but if it’s been a few years since your last redesign, many of your competitors will have a significant advantage over you. Their advantages comes in several forms, including increased organic search traffic, as well as visitors perceiving their products and/or services to be higher-quality/value and their company Read more »
How to Set Up WordPress Permalinks to Maximize SEO
By default, WordPress doesn’t have the ideal URL structure for SEO, but this relatively easy fix is essential because a proper URL structure helps search engines to better understand the hierarchy of your website, which can help to improve organic ranking and traffic. An easy way to understand the role of website hierarchy in SEO is Read more »
Why a Great Web Design Is Not Enough Anymore
Once upon a time, a great web design could mean the difference between a company either dominating their market or simply existing. Today, a great web design isn’t the sign of a cutting edge company—it’s only the starting point. A powerful web design is an essential part of business today, and customers expect it to Read more »
The Most Important Part of Building a Brand Online
I think it’s fair to say that today, most business owners understand the importance of building a brand online. What they don’t understand is how to do it. I’ll share some good news and some bad news… The good news is that building a brand online is incredibly simple. The bad news is that it’s Read more »
7 Dumb SEO Mistakes That Smart People Make All the Time
If you’re anything like most of the hardworking business owners I talk to on a daily basis, you’re probably too busy running your business to stay up to date on the latest search engine optimization techniques. I completely understand that. That’s why I’m not surprised when I see smart people making a lot of the same SEO mistakes. I understand that Read more »
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