You Can’t Buy an Audience

Building an audience is essential but requires a lot of time and effort, which leads most people to look for shortcuts. Unfortunately, they don’t work. Digital maketing today gives us more ways to get in front of as broad or as focused of an audience as you want, but even that unprecedented power doesn’t enable […]

The Most Important Part of Building a Brand Online

I think it’s fair to say that today, most business owners understand the importance of building a brand online. What they don’t understand is how to do it. I’ll share some good news and some bad news… The good news is that building a brand online is incredibly simple. The bad news is that it’s […]

All Marketing Boils Down to Just Two Components 

Some marketers pretend that marketing is some kind of secret sauce, but at its core, all marketing boils down to just two components: Getting in front of people who have a need for your product or service, and convincing them that it’s value outweighs the cost. That’s it. Nothing more. Don’t get me wrong—there are a variety […]

Content Is Not King—Engagement Is

You’ve probably heard the mantra “content is king,” preached like a rehearsed affirmation at a cult meeting, by SEO and content marketing professionals, but wondered what does it really mean? Well, in most cases today, it literally means nothing. Most experienced marketers know that today, simply publishing content has no effect on any metric that matters. […]