How to Use Outdoor Media to Drive Traffic Online

How to Use Outdoor Media to Drive Traffic Online

Many people today think that traditional advertising channels like outdoor media, if not dead, are rapidly dying. Nothing could be further from the truth I have worked almost exclusively in online marketing for more than a decade, but I got my start in traditional advertising almost twenty years ago. During that time, I’ve watched online marketing, first dismissed as a fad by the older generations, rapidly become a top priority for nearly every serious businesses. I’ve also watched outdoor media be dismissed by… Read More »

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Online Marketing Action Plan: What to Do After You Hit Publish

What to Do After You Hit Publish

You’ve spent hours writing a killer blog post, selecting the perfect images, and crafting a powerful headline before hitting publish. So now your work is done, right? Nope. Not even close. In fact, it’s only the start. the real online marketing work begins once you hit the publish button, because without proper promotion, your blog post won’t generate enough exposure. In this post, I’m going to outline the steps you need to take after you hit publish so that you can get exposure, engagement, and… Read More »

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What I Learned from My Post Going Viral

What I Learned from My Facebook Post Going Viral

Everyone with a website or social media profile dreams of going viral and becoming famous, but most people don’t have a strategy to make it happen, nor do they know what to expect, or what to do if it does happen. If it makes you feel any better, I was in that position before. I’ve had some pretty impressive successes online over the years, but last summer was my first real viral post. I learned a lot from that experience… Read More »

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How to Stalk Influencers without Being Creepy

How to Stalk Influencers without Being Creepy

It can be tough to get traction when you’re first starting out in social media. You can share awesome content and write compelling posts, published at the ideal times, but if you can’t get them in front of enough eyeballs, all of your hard work can just fizzle out. The problem is that in the beginning, you don’t have a large or engaged audience, so you rarely reach enough people. The solution is to catch the attention of an influencer—someone in your… Read More »

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WordPress Security: How to Lock it Down Better than Fort Knox

WordPress Security: How to Lock it Down Better than Fort Knox

WordPress is an incredibly powerful and relatively secure tool, but its widespread use makes it a huge target for hackers. There are a few simple modifications you can make to harden your WordPress security that will stop 99.9% of hackers in their tracks though. You might be thinking that you don’t need to worry about WordPress security because you don’t store valuable trade secrets or customers’ financial data, but you’re wrong. Hackers target websites for all kinds of reasons, including to redirect visitors to their… Read More »

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