Building an audience is essential but requires a lot of time and effort, which leads most people to look for shortcuts. Unfortunately, they don’t work. Digital maketing today gives us more ways to get in front of as broad or as focused of an audience as you want, but even that unprecedented power doesn’t enable Read more »
Yes, You Can Judge a Book (or a Company) by Its Cover
You probably remember your mother, or perhaps a school teacher, telling you that you can’t judge a book by it’s cover, and while their intentions were good, they were wrong. Sorry mom, you were wrong. The idea is that we’re not supposed to judge based on appearances, however, that idea contradicts the basic biological instincts Read more »
How to Create Content that Makes Your Audience Share It and Talk About Your Company
We all want to produce content that’s so amazing that our audience—our target market, can’t help but share it, giving us tons of free exposure, but creating that content often seems easier said than done. I think it’s safe to say we’ve all produced content that seemed like it was destined to go viral—right up Read more »
What I (Re)Learned About Digital Marketing By Giving a Terrible Presentation
Before we get into all the juicy details that I’m going to share in this article, I’m going to first share some backstory that will provide important context here. A few years ago, I had some crazy health issues that had me in the emergency room a minimum of once a week for about a Read more »
3 Reasons You Need to Redesign your Website this Year
Your website is the face of your company, but if it’s been a few years since your last redesign, many of your competitors will have a significant advantage over you. Their advantages comes in several forms, including increased organic search traffic, as well as visitors perceiving their products and/or services to be higher‐quality/value and their company Read more »
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