As 2016 draws to a close, some marketers are looking forward to a short break from the madness we call entrepreneurship, while others are using this time preparing to dominate their market and crush their competition in 2017. As for me and the Spartan Media team, we’re preparing to dominate the market for web design and […]
I’m a huge fan of podcasts because they are an easy way to consume a tremendous amount of new information even if you’re super busy and always on the go. Simply subscribe, and then listen from your phone, tablet, or laptop from anywhere, whenever it’s convenient for you. And unlike some random website, you can […]
Your website is a critical part of your business, but it’s also the part that most home builders get wrong, because while you’re a master of construction, HTML and CSS are not your area of expertise. 81% of your clients will research your company online before deciding whether they want to do business with you, and if […]
Halloween is the perfect opportunity to market your business and have some fun in the process! According to the National Retail Federation, more than 171 million Americans plan to celebrate Halloween this year, spending an average $82.93, up from last year’s $74.34. Total spending is expected to reach $8.4 billion, an all-time high. It’s becoming more popular […]
Some marketers pretend that marketing is some kind of secret sauce, but at its core, all marketing boils down to just two components: Getting in front of people who have a need for your product or service, and convincing them that it’s value outweighs the cost. That’s it. Nothing more. Don’t get me wrong—there are a variety […]