As 2016 draws to a close, some marketers are looking forward to a short break from the madness we call entrepreneurship, while others are using this time preparing to dominate their market and crush their competition in 2017. As for me and the Spartan Media team, we’re preparing to dominate the market for web design and […]
Some marketers pretend that marketing is some kind of secret sauce, but at its core, all marketing boils down to just two components: Getting in front of people who have a need for your product or service, and convincing them that it’s value outweighs the cost. That’s it. Nothing more. Don’t get me wrong—there are a variety […]
Unless you’ve been hiding in a cave with no access to the outside world, you’ve undoubtedly heard that Instagram redesigned their logo and most everyone hated it, Donald Trump said all kinds of crazy shit, and Microsoft programmed a chat bot named Tay that went on a racist tirade just hours after being released. There is a valuable PR lesson […]
Many people today think that traditional advertising channels like outdoor media, if not dead, are rapidly dying. Nothing could be further from the truth I have worked almost exclusively in online marketing for more than a decade, but I got my start in traditional advertising almost twenty years ago. During that time, I’ve watched online marketing, […]
Our troops have a finely-honed ability to improvise, adapt, and overcome to accomplish their mission under almost any circumstances, and we take that ability with us when we return to the civilian world. From Belleau Wood to Baghdad, veterans are used to getting the job done, improvising to compensate for limited resources. When we need to reach an objective we will use any means necessary […]