As 2016 draws to a close, some marketers are looking forward to a short break from the madness we call entrepreneurship, while others are using this time preparing to dominate their market and crush their competition in 2017. As for me and the Spartan Media team, we’re preparing to dominate the market for web design and […]
Some marketers pretend that marketing is some kind of secret sauce, but at its core, all marketing boils down to just two components: Getting in front of people who have a need for your product or service, and convincing them that it’s value outweighs the cost. That’s it. Nothing more. Don’t get me wrong—there are a variety […]
Many people today think that traditional advertising channels like outdoor media, if not dead, are rapidly dying. Nothing could be further from the truth I have worked almost exclusively in online marketing for more than a decade, but I got my start in traditional advertising almost twenty years ago. During that time, I’ve watched online marketing, […]
Our troops have a finely-honed ability to improvise, adapt, and overcome to accomplish their mission under almost any circumstances, and we take that ability with us when we return to the civilian world. From Belleau Wood to Baghdad, veterans are used to getting the job done, improvising to compensate for limited resources. When we need to reach an objective we will use any means necessary […]
Don’t you hate wasting time and money on marketing that didn’t work out? The most common reason this happens is because business owners fail to plan. When your “marketing plan” consists of trying things out to see what happens, it’s no wonder you don’t get the results you want. Most business owners start a marketing campaign without defining a […]