Don’t you hate wasting time and money on marketing that didn’t work out? The most common reason this happens is because business owners fail to plan. When your “marketing plan” consists of trying things out to see what happens, it’s no wonder you don’t get the results you want. Most business owners start a marketing campaign without defining a clear goal, and then they execute it without any real plan. That’s a recipe for failure. Without a clearly defined goal, how do you know when you’ve achieved… Read More »

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We’ve all written a post that we didn’t love. No matter how knowledgeable or experienced you are, you’ll always find something that could be improved—even before hitting the publish button. And over time, you gain expertise, your writing style improves, and your industry changes, so this is especially true when you go back a few months or years and look at some of your older content. So what should you do when this happens? (adsbygoogle = window.adsbygoogle || []).push({}); I’m of the opinion… Read More »

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As business owners continue losing interest in Facebook because of their declining reach, rising click fraud, and skyrocketing prices, Twitter is becoming more popular every day. But as the number of people flocking to the real-time microblogging platform increases, so does the number of people who have no idea what they are doing. It seems simple on the surface; follow some people hoping they’ll follow you back, tweet a link to your latest blog post, fill the #remaining #space #with #hashtags, and… Read More »

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Lately, a seemingly endless crowd of so-called SEO gurus fill their days by crying how their favorite tactic, guest blogging, is officially dead. Matt Cutts, the head of Google’s “webspam team” even added fuel to the fire, stating “So stick a fork in it: guest blogging is done.” A tactic that had worked for years to produce phenomenal results for millions of marketers suddenly vaporized. Throw in the towel—guest blogging doesn’t work anymore and our only recourse is to tap into… Read More »

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Every single one of us wants, no, needs to make more money, but I bet you didn’t know that your clients need you to raise your prices. I know it sounds crazy, but hear me out. Your clients don’t want to pay you more just because you’re a bubbly ray of freakin’ sunshine, they want to pay you more in exchange for exponentially more value. (adsbygoogle = window.adsbygoogle || []).push({}); Think about how you currently serve your clients. In some cases, you quote… Read More »

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