Links are still a large part of Google’s ranking algorithm and that’s never going to change. What has changed is how those links are built, or more accurately, earned. The days of hiring someone to write a article for $15, then {rewriting|spinning|revising} the shit out of it and submitting it to a few hundred article directories are long over. Between Panda and Penguin, that model has been killed. Highly scalable low quality links just don’t work anymore, and even worse, if Google… Read More »

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You can kiss Facebook’s like box goodbye as of June 23, as the social network is phasing it out in favor of its page plugin. The change was announced in the developers’ documentation for the like box: The new page plugin has a similar functionality and lets you easily embed and promote any Facebook Page on your website without visitors having to leave your site, and while it looks similar, it’s more visually appealing than the old Like Box. (adsbygoogle = window.adsbygoogle || []).push({});

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Developing your brand can be tough, especially when you’re first starting out. You’ve probably heard that it’s a good idea to emulate the people you want to be like, and there is merit to that. Emulating your role models’ actions is a great way to achieve your goals faster and more efficiently, but copying their personality will come off as insincere and inauthentic. You should NEVER do that! (adsbygoogle = window.adsbygoogle || []).push({}); If you want to build a brand people will trust, you need… Read More »

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Don’t you hate wasting time and money on marketing that didn’t work out? The most common reason this happens is because business owners fail to plan. When your “marketing plan” consists of trying things out to see what happens, it’s no wonder you don’t get the results you want. Most business owners start a marketing campaign without defining a clear goal, and then they execute it without any real plan. That’s a recipe for failure. Without a clearly defined goal, how do you know when you’ve achieved… Read More »

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We’ve all written a post that we didn’t love. No matter how knowledgeable or experienced you are, you’ll always find something that could be improved—even before hitting the publish button. And over time, you gain expertise, your writing style improves, and your industry changes, so this is especially true when you go back a few months or years and look at some of your older content. So what should you do when this happens? (adsbygoogle = window.adsbygoogle || []).push({}); I’m of the opinion… Read More »

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