Despite what many of the “gurus” today might tell you, digital marketing is not easy. There isn’t some secret formula or silver bullet, nor is there software to automate your marketing efforts while you just sit on the beach sipping tropical drinks. The reality is that success with digital marketing requires constant learning and lots […]
Building an audience is essential but requires a lot of time and effort, which leads most people to look for shortcuts. Unfortunately, they don’t work. Digital maketing today gives us more ways to get in front of as broad or as focused of an audience as you want, but even that unprecedented power doesn’t enable […]
You probably remember your mother, or perhaps a school teacher, telling you that you can’t judge a book by it’s cover, and while their intentions were good, they were wrong. Sorry mom, you were wrong. The idea is that we’re not supposed to judge based on appearances, however, that idea contradicts the basic biological instincts […]
We all want to produce content that’s so amazing that our audience—our target market, can’t help but share it, giving us tons of free exposure, but creating that content often seems easier said than done. I think it’s safe to say we’ve all produced content that seemed like it was destined to go viral—right up […]
Before we get into all the juicy details that I’m going to share in this article, I’m going to first share some backstory that will provide important context here. A few years ago, I had some crazy health issues that had me in the emergency room a minimum of once a week for about a […]