Holly Gillian explains the importance of video marketing today and how to use it to your advantage. She also shares the story of how she went from behind the scenes to in front of the camera, what to expect when you get started, and how to crush it with your videos.
Mary Davies explains how to build powerful engagement with your audience on social media while avoiding the kind of common mistakes that can hurt your business.
David Szetela discusses recent changes to the PPC industry, how it will continue to evolve in the future, and the role artificial intelligence will play in producing more effective results with less effort and time.
Casey Markee shares some of the recent changes from Google to optimize for voice search that are specific to the food blogging niche and will eventually apply to SEO in general.
Brent Csutoras explains why most marketers get it wrong by trying to take shortcuts and by using the same message for every audience on every platform. More importantly, he shares how you can avoid making these mistakes.