By default, WordPress doesn’t have the ideal URL structure for SEO, but this relatively easy fix is essential because a proper URL structure helps search engines to better understand the hierarchy of your website, which can help to improve organic ranking and traffic. An easy way to understand the role of website hierarchy in SEO is […]
If you’re anything like most of the hardworking business owners I talk to on a daily basis, you’re probably too busy running your business to stay up to date on the latest search engine optimization techniques. I completely understand that. That’s why I’m not surprised when I see smart people making a lot of the same SEO mistakes. I understand that […]
During a recent interview on Webcology, I was discussing Google’s recent Penguin 4.0 update with Jim Hedger and Dave Davies, but after the interview, the wheels in the cynical part of my brain really started turning. After nearly two years of waiting, Google has finally updated Penguin—this time for the last time, because now it’s been […]
When I network outside of my own industry, I’m reminded how much I take my knowledge for granted. I sometimes forget that not everyone eats, sleeps, and breaths digital marketing—especially search engine optimization. I was speaking at a local networking event, and while on the topic of SEO, several people insisted that they knew all […]
It’s a predictable scene; marketers find a tactic that works and exploit the hell out of it, Google issues a warning telling them to stop but everyone thinks it they won’t get hit with a penalty, and then a lot of sites do get hit. Wash, rinse, repeat. It’s playing out right now with Google’s review […]