During a recent interview on Webcology, I was discussing Google’s recent Penguin 4.0 update with Jim Hedger and Dave Davies, but after the interview, the wheels in the cynical part of my brain really started turning. After nearly two years of waiting, Google has finally updated Penguin—this time for the last time, because now it’s been […]
I knew that even in 2016, some static HTML websites still existed, but I hadn’t encountered one in so long that I assumed any serious entrepreneurs had already made the switch to WordPress a long time ago. I was recently proven wrong when I met a local entrepreneur here in Tampa who simply hadn’t bothered to update […]
When I network outside of my own industry, I’m reminded how much I take my knowledge for granted. I sometimes forget that not everyone eats, sleeps, and breaths digital marketing—especially search engine optimization. I was speaking at a local networking event, and while on the topic of SEO, several people insisted that they knew all […]
I take my background in web design and digital marketing for granted, and that’s why I’m often surprised when I see smart people making dumb web design mistakes. I sometimes forget that all of this computer wizardry isn’t second nature to everyone. Or even most people. Most people who have a website are either entrepreneurs or […]
Being a prolific writer isn’t enough—you need engaged visitors to stay on your website. Fortunately, you can improve user engagement by combining clear, effective writing with a handful of powerful WordPress plugins. Aside from keeping your visitors happier and more engaged, this also signals to Google that your site is authoritative and trustworthy—which helps improve your organic […]