By now you’ve almost certainly heard about responsive design, but if you’re like many business owners, you may have dismissed it as yet another buzz word that you’ll look into when you have some spare time. Except you probably won’t find time for that until it’s too late because, as business owners, we’re always juggling […]
Today we have a the ability to track online marketing more precisely than ever before, but a lot of marketers seem to take it for granted. Whether we’re talking about the younger generation of marketers who grew up in a digital world and don’t know anything different, or the older ones like myself, who were around when few businesses had […]
It’s a predictable scene; marketers find a tactic that works and exploit the hell out of it, Google issues a warning telling them to stop but everyone thinks it they won’t get hit with a penalty, and then a lot of sites do get hit. Wash, rinse, repeat. It’s playing out right now with Google’s review […]
By now, you’ve probably heard that Google sent out a batch of manual penalty notices for what they called “unnatural outbound links” directly related to a warning they issued a few weeks ago for bloggers to disclose reviews published in exchange for free products. Google warned bloggers to use a nofollow link if you decide to link to the […]
I’ve known Alan for quite a few years now, and one of the things I most respect about him is his willingness to help others in the industry. Alan is one of the few people who have been in the search engine optimization industry before Google existed, and as a result, has a level of knowledge and experience that few others […]