digital marketing Halloween

7 Digital Marketing Ideas for Halloween

Halloween is the perfect opportunity to market your business and have some fun in the process! According to the National Retail Federation, more than 171 million Americans plan to celebrate Halloween this year, spending an average $82.93, up from last year’s $74.34. Total spending is expected to reach $8.4 billion, an all-time high. It’s becoming more popular […]

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WordPress Plugins for Better User Engagement

6 WordPress Plugins for Better User Engagement

Being a prolific writer isn’t enough—you need engaged visitors to stay on your website. Fortunately, you can improve user engagement by combining clear, effective writing with a handful of powerful WordPress plugins. Aside from keeping your visitors happier and more engaged, this also signals to Google that your site is authoritative and trustworthy—which helps improve your organic […]

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Content Is Not King—Engagement Is

You’ve probably heard the mantra “content is king,” preached like a rehearsed affirmation at a cult meeting, by SEO and content marketing professionals, but wondered what does it really mean? Well, in most cases today, it literally means nothing. Most experienced marketers know that today, simply publishing content has no effect on any metric that matters. […]

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