Today we have a the ability to track online marketing more precisely than ever before, but a lot of marketers seem to take it for granted. Whether we’re talking about the younger generation of marketers who grew up in a digital world and don’t know anything different, or the older ones like myself, who were around when few businesses had […]
Everyone makes online marketing mistakes, but I’m going to help you avoid some of the biggest ones so you can achieve better results more quickly. I first started marketing online in 1999—long before it was a standard part of business. Back then, we learned what worked and what didn’t by trial and error. It was a […]
You’ve spent hours writing a killer blog post, selecting the perfect images, and crafting a powerful headline before hitting publish. So now your work is done, right? Nope. Not even close. In fact, it’s only the start. the real online marketing work begins once you hit the publish button, because without proper promotion, your blog post won’t generate […]
Whether 2015 closed with a bang or with a whimper, 2016 is here and your competitors are ready to hit the ground running with their online marketing efforts—are you? If you’re using the same approach you’ve always used, you probably won’t see much success—especially if you’re in an even mildly competitive industry. Online marketing success comes down […]
I know you’re trying your best to deliver the kind of work that puts your clients on the map, even if they don’t always realize it. I understand that it can be difficult to balance expectations and perceived value when you’re dealing with people who don’t understand online marketing. I really do, because I deal with it every […]