Everyone with a website or social media profile dreams of going viral and becoming famous, but most people don’t have a strategy to make it happen, nor do they know what to expect, or what to do if it does happen. If it makes you feel any better, I was in that position before. I’ve […]
It can be tough to get traction when you’re first starting out in social media. You can share awesome content and write compelling posts, published at the ideal times, but if you can’t get them in front of enough eyeballs, all of your hard work can just fizzle out. The problem is that in the beginning, […]
WordPress is an incredibly powerful and relatively secure tool, but its widespread use makes it a huge target for hackers. There are a few simple modifications you can make to harden your WordPress security that will stop 99.9% of hackers in their tracks though. You might be thinking that you don’t need to worry about WordPress security because you […]
Whether 2015 closed with a bang or with a whimper, 2016 is here and your competitors are ready to hit the ground running with their online marketing efforts—are you? If you’re using the same approach you’ve always used, you probably won’t see much success—especially if you’re in an even mildly competitive industry. Online marketing success comes down […]
Switching software that’s used for a large, critical part of your business (including SAS like Hootsuite and Edgar) can be a lot of work, so it’s not something I take lightly. You have to consider how the learning curve will impact short term productivity, how the software will integrate with your existing workflow, and what other […]