Everyone makes online marketing mistakes, but I’m going to help you avoid some of the biggest ones so you can achieve better results more quickly. I first started marketing online in 1999—long before it was a standard part of business. Back then, we learned what worked and what didn’t by trial and error. It was a […]
Many people today think that traditional advertising channels like outdoor media, if not dead, are rapidly dying. Nothing could be further from the truth I have worked almost exclusively in online marketing for more than a decade, but I got my start in traditional advertising almost twenty years ago. During that time, I’ve watched online marketing, […]
You’ve spent hours writing a killer blog post, selecting the perfect images, and crafting a powerful headline before hitting publish. So now your work is done, right? Nope. Not even close. In fact, it’s only the start. the real online marketing work begins once you hit the publish button, because without proper promotion, your blog post won’t generate […]
Everyone with a website or social media profile dreams of going viral and becoming famous, but most people don’t have a strategy to make it happen, nor do they know what to expect, or what to do if it does happen. If it makes you feel any better, I was in that position before. I’ve […]
It can be tough to get traction when you’re first starting out in social media. You can share awesome content and write compelling posts, published at the ideal times, but if you can’t get them in front of enough eyeballs, all of your hard work can just fizzle out. The problem is that in the beginning, […]