What Ronda Rousey’s UFC 190 Win Can Teach You About Business

What Ronda Rousey's UFC 190 Win Can Teach You About Business

Even if you’re not a fan of the UFC, you’ve probably seen your Facebook feed blowing up with stories about Ronda Rousey this weekend.

In case you didn’t see it, after a bunch of trash talk from her opponent Bethe Correia leading up to fight, Rousey delivered a resounding knock out in just 34 seconds.

Aside from a brief but intense event, there were two valuable marketing lessons to be learned.

1. Don’t trash competitors

Within the MMA community, it’s well known that Rousey’s father took his own life. Correia tried to use this to throw Rousey off her game by mocking her about it.

Bad move.

It was a tasteless tactic in the first place, but it backfired. While something like that might cause your typical person to fold up and cry, it will just enrage the type of people who compete in mixed martial arts. Having done my share of training, I can tell you it takes a certain mindset to for two people to pummel each other for no apparent reason. When someone offends us, we rarely sit in the corner and pout.

You see this approach in business quite often. Instead of talking about what makes their company better, many people resort to trashing their competitors. Don’t do that because you lose the opportunity to present your company in in a positive light, you set a negative tone with potential customers, and no matter how hard you try, you can’t trash talk all of your competitors. Besides, if you can’t think of something good to say about your own company, you shouldn’t be in business in the first place.

2. Don’t over promise

It’s easy to buy into the “fake it till you you make it” mantra preached by so many entrepreneurs, but it’s bullshit. As Correia learned in under a minute, running your mouth only takes you so far because at some point, you need to deliver on your promises.

You know exactly what you’re really capable of, so don’t make promises you know you can’t keep. You’ll create unhappy customers who in addition to complaining to you will likely also complain about you, which will impact your ability to land new customers. And time spent trying to put out fires from unhappy customers means time you can’t spend running your business.

Be very clear about your capabilities. You can take on new challenges as long as you’re upfront with your customers and let them know you’re venturing into new territory. It seems counter intuitive, but most customers will find this kind of honesty refreshing, and if you run into any stumbling blocks along the way, they will be more understanding than if you over promised.

What do our clients say about Spartan Media?

We could talk all day about how awesome we are, but we know you’d rather hear what our clients think, so here’s what they have to say about what we’ve done for them and the impact it’s had on their businesses.

Kim Kiyosaki

Kim Kiyosaki

Co-founder, Rich Dad Company

Jeremy’s strength is matching your message with the most effective media outlets and spot on audience demographics. He is very strategic, extremely diligent, does all the heavy lifting, and he makes you look good. If you want PR results that go above and beyond, then I’d definitely go with Spartan Media.

Matt Andrews

Matt Andrews

Entrepreneur, Investor, Venture Capitalist

I own multiple businesses in the real estate and marketing spaces and the only PR team that I’ll use is Spartan Media. It’s really important that I get exposure in the right media outlets and that’s exactly what Jeremy and the team at Spartan Media help me do. They are the best in the industry and I highly recommend working with them.

Christina Krause

Christina Krause

Founder, Postal Impact

I can’t tell you how many times someone has said, “I saw an article about your company and it reminded me to circle back to you.” That has been a really interesting component of our relationship. We certainly have increased our presence, but it’s really interesting how many people we already know that have reached out to do business with us directly as a result of seeing us featured in the media.

Dr. David Phelps

Dr. David Phelps

CEO, Freedom Founders

Working with Spartan Media has been a real pleasure. They make the connections, craft talking points, and always make sure I’m prepared—and they do all the heavy lifting to make it easy for me. So we get it together, it’s efficient, it’s dialed in, and it makes me show up as an expert. Credibility and authority is everything in today’s space and Spartan Media does it better than anybody else. 

Tatiana Zagorovski

Tatiana Zagorovski

Founder, Trio Realty Partners

Working with Spartan Media has completely transformed the way people see me and my business. They’ve helped me get in front of the right audiences and share my ideas and expertise across the nation—and the results have been incredible. I’m now being recognized as a trusted authority in my industry, and people are reaching out to me because of the exposure and status they’ve created for me.

Jason Keyz

Jason Keyz

CEO & Principal Broker, KEYZ Group

I don’t have the time to reach out to the media, and it’s one of those things where if you actually tried to reach out yourself, you’d be met upon deaf ears anyway. So working with the team at Spartan Media, that specializes in exactly this and does it on a daily basis, is the best way to go. Plus, their white glove treatment is exactly what you need because it let’s you focus on running your business.

Nicole Espinosa

Nicole Espinosa

CEO, The Short Sale Queen

My experience with Spartan Media has been amazing! I’ve been featured in Inman, Entrepreneur, Benzinga, Fox Business, and so many more because of them, and that’s opened a lot of doors for me. They do a great job of positioning you and helping you craft the perfect message. I totally appreciate that because I think as entrepreneurs, we often feel like we know everything.

Trey Taylor

Trey Taylor

Founder, Trinity Blue Consulting

I love that while I’m focusing on what I do best, Spartan Media is consistently getting me featured in the media. This helps give me more exposure, but more importantly, helps me to be seen as more authoritative in my industry, so more deals come my way and I close them faster and more easily. I feel that Spartan’s PR services are one of the best investments you can make as an entrepreneur.

Ready to get featured in the media?

If you’re already an expert, we think you deserve to be recognized as one—and to be blunt, your prospects deserve to find and work with you instead of your less qualified competitors who just happen to be better at promoting themselves. So get in touch to see if you qualify.

Authority Declassified