Stock photos can either be a blessing or a curse.
Choose the right ones and you can look like a rock star while avoiding an expensive photo shoot, but choose the wrong ones and you risk looking unprofessional, cheesy, or silly.
Before you rush out to buy the cheapest photos you can find, take some time to determine exactly what message you want to convey, then invest enough time to find quality images that really convey that message. Get feedback from employees, friends, and maybe even clients. Most of all, make sure the photos match your company’s culture instead of trying to emulate another company or chase trends.
You’re trying to stand out, right? You can’t do that if you’re copying another company.
That being said, I hope you enjoy this slightly tongue in cheek interpretation of what these stock photos really say…
By the way, if you’re looking for some great stock photos, you can find tons at Dreamstime.