WordPress is an incredibly powerful and relatively secure tool, but its widespread use makes it a huge target for hackers. There are a few simple modifications you can make to harden your WordPress security that will stop 99.9% of hackers in their tracks though. You might be thinking that you don’t need to worry about WordPress security because you […]
Whether 2015 closed with a bang or with a whimper, 2016 is here and your competitors are ready to hit the ground running with their online marketing efforts—are you? If you’re using the same approach you’ve always used, you probably won’t see much success—especially if you’re in an even mildly competitive industry. Online marketing success comes down […]
Switching software that’s used for a large, critical part of your business (including SAS like Hootsuite and Edgar) can be a lot of work, so it’s not something I take lightly. You have to consider how the learning curve will impact short term productivity, how the software will integrate with your existing workflow, and what other […]
I know you’re trying your best to deliver the kind of work that puts your clients on the map, even if they don’t always realize it. I understand that it can be difficult to balance expectations and perceived value when you’re dealing with people who don’t understand online marketing. I really do, because I deal with it every […]
Social media can be a powerful tool to engage with your audience, build brand recognition, and generate sales—but only if you use it properly. Many businesses use social media and some do it well, but most have a lot of room to improve. The good news is that it’s not complicated, it just takes some hard work. And anything […]