I know you’re trying your best to deliver the kind of work that puts your clients on the map, even if they don’t always realize it. I understand that it can be difficult to balance expectations and perceived value when you’re dealing with people who don’t understand online marketing. I really do, because I deal with it every […]
Social media can be a powerful tool to engage with your audience, build brand recognition, and generate sales—but only if you use it properly. Many businesses use social media and some do it well, but most have a lot of room to improve. The good news is that it’s not complicated, it just takes some hard work. And anything […]
I’m still a relatively young guy who grew up with computers around most of my life, so I sometimes take for granted the fact that technology is not second nature to some people. As a result, a lot of people view web designers like some kind of all-knowing oracle sitting in a mountain temple. I get […]
Spec work, also known as speculative work, is when a “client” asks designers to design their project with no payment—worse yet, no guarantee of payment, unless the “client” decides they like one enough to pay for it. This can come in many forms, but most commonly it comes disguised as a “design contest” where dozens, […]
The internet makes it easier than ever for someone with an agenda, legitimate or not, to damage your reputation, eviscerate your sales, and ultimately, destroy your business. All it takes is for one person to post on one of the “review” websites, like RipOffReport.com, and your name will be tarnished, potentially for years to come, any […]