I’m still a relatively young guy who grew up with computers around most of my life, so I sometimes take for granted the fact that technology is not second nature to some people. As a result, a lot of people view web designers like some kind of all-knowing oracle sitting in a mountain temple. I get […]
Public Relations & Marketing Blog
6 Reasons You Should Never Ask for Spec Work
Spec work, also known as speculative work, is when a “client” asks designers to design their project with no payment—worse yet, no guarantee of payment, unless the “client” decides they like one enough to pay for it. This can come in many forms, but most commonly it comes disguised as a “design contest” where dozens, […]
How to Build a Proactive Reputation Management Strategy
The internet makes it easier than ever for someone with an agenda, legitimate or not, to damage your reputation, eviscerate your sales, and ultimately, destroy your business. All it takes is for one person to post on one of the “review” websites, like RipOffReport.com, and your name will be tarnished, potentially for years to come, any […]
7 Veteran-Owned Business with a Killer Marketing Strategy
Our troops have a finely-honed ability to improvise, adapt, and overcome to accomplish their mission under almost any circumstances, and we take that ability with us when we return to the civilian world. From Belleau Wood to Baghdad, veterans are used to getting the job done, improvising to compensate for limited resources. When we need to reach an objective we will use any means necessary […]
There is No Prize for Hitting Publish
We’ve been told for years that “content is king” and while there is a degree of truth to this, the real answer isn’t quite so simple. When all other variables are equal, the site with more content will rank higher and as a result, receive more traffic. But in the real world, all other variables will never be […]