I met Brian Carter thanks to an introduction from an old friend, Alan Bleiweiss, when I was looking for an answer to a Facebook marketing question that no one else seemed able to answer. I was reminded again why I always trust Alan’s recommendations. Brian was able to answer my question immediately, clearly, and in depth, […]
Public Relations & Marketing Blog
How to Fix Contact Form 7 Not Sending Emails
Most WordPress websites rely on Contact Form 7 (over 1 million active installs) because it’s reliable and easy to use. Lately, for a growing number of people, Contact Form 7 appears to function properly, but the form never actually delivers the email that it’s supposed to. The problem isn’t with the plugin, though. The problem is with how most […]
5 Things You Need to Know Before You Redesign Your Website
People generally fit into one of two groups when it comes to web design. Group one wants to design their website once and never touch it again. That group is wrong, and thankfully, is rapidly shrinking. Group two wants to continually change their website, often including a complete redesign every year. That group is also wrong. Most […]
Content Is Not King—Engagement Is
You’ve probably heard the mantra “content is king,” preached like a rehearsed affirmation at a cult meeting, by SEO and content marketing professionals, but wondered what does it really mean? Well, in most cases today, it literally means nothing. Most experienced marketers know that today, simply publishing content has no effect on any metric that matters. […]
What Instagram, Donald Trump, and Microsoft Can Teach You About PR
Unless you’ve been hiding in a cave with no access to the outside world, you’ve undoubtedly heard that Instagram redesigned their logo and most everyone hated it, Donald Trump said all kinds of crazy shit, and Microsoft programmed a chat bot named Tay that went on a racist tirade just hours after being released. There is a valuable PR lesson […]