People generally fit into one of two groups when it comes to web design. Group one wants to design their website once and never touch it again. That group is wrong, and thankfully, is rapidly shrinking. Group two wants to continually change their website, often including a complete redesign every year. That group is also wrong. Most […]
You’ve probably heard the mantra “content is king,” preached like a rehearsed affirmation at a cult meeting, by SEO and content marketing professionals, but wondered what does it really mean? Well, in most cases today, it literally means nothing. Most experienced marketers know that today, simply publishing content has no effect on any metric that matters. […]
I hate to have to be the one to break the sad news, but someone has to say it…
It’s human nature to want to be liked, but it’s also a reality that not everyone will like you. In fact, the harder you try to be liked by everyone, the less your brand will stand out, and that will literally kill your business. From this point on, you need to not only accept that some […]
You’ve poured your passion and experience into crafting the perfect blog post that’s sure to provide your readers with valuable information—but only if they read and comprehend it. Unfortunately, most blog posts are just quickly scanned. Only a few are read and fewer are comprehended because of how they’re styled. You’ve probably already experienced this. Have you ever […]