It’s a predictable scene; marketers find a tactic that works and exploit the hell out of it, Google issues a warning telling them to stop but everyone thinks it they won’t get hit with a penalty, and then a lot of sites do get hit. Wash, rinse, repeat. It’s playing out right now with Google’s review […]
By now, you’ve probably heard that Google sent out a batch of manual penalty notices for what they called “unnatural outbound links” directly related to a warning they issued a few weeks ago for bloggers to disclose reviews published in exchange for free products. Google warned bloggers to use a nofollow link if you decide to link to the […]
I’ve known Alan for quite a few years now, and one of the things I most respect about him is his willingness to help others in the industry. Alan is one of the few people who have been in the search engine optimization industry before Google existed, and as a result, has a level of knowledge and experience that few others […]
You just invested a sizable chunk of your hard-earned money for a brand new, mobile responsive site, built to draw in the traffic. Whew! Now you won’t have to worry about website maintenance for at least a few years, right? Wrong! A website is a lot like a car. If you don’t change your oil regularly, […]
Yesterday, Google quietly updated the layout of their image search. As of this morning, it appears to have rolled out for most keywords in most geographic areas. They’ve also monetized it via PPC ads, as Alan Bleiweiss predicted last night. This can be used as a powerful tool for keyword research. Google collects and analyzes a massive […]